Google search is changing
What it means for your website
Google has rolled out its biggest search update in more than 25 years. Search is becoming much more conversational. Instead of typing a few keywords, people are now asking complete questions, using AI-powered search, and even uploading images to find exactly what they’re looking for. That’s why Google Search is changing, read more to stay ahead of the curve:
SEO IS EVOLVING
Instead of focusing only on short keywords, your website should answer the questions your potential customers are actually asking. Google is prioritizing helpful, informative content that provides real value. If your website hasn’t been updated in a while, now is a great time to refresh it.
HOW TO STAY AHEAD
- Adding an FAQ’s or Blog page that answers common customer questions.
- Updating outdated content and images.
- Using more natural search phrases, such as “Custom inground pool builder Hamilton” or other location-specific services your business offers.
- Creating content that genuinely helps your audience.
- Adding website accessibility ID codes within your site.
The businesses that adapt early will have a stronger advantage as AI search continues to grow.
READY FOR A REFRESH?
If you’re a past client and would like to improve your SEO or add a helpful FAQ or blog page, I’d love to help.
If you’re new here and have been thinking about a new logo, print design, or website. If you’ve been planning a project, now is the perfect time to reserve your spot.
By Jessica Design, Interactive Media Lead, Graphic Design and Website Services in Hamilton, Ontario.