Edgewater Financial Group

The client Edgewater Financial Group sought a comprehensive branding revamp and updates to their business marketing materials. Our goal was to create a design that reflects their strategy of offering personal and corporate life insurance solutions, as well as employee and executive benefits. We explored a variety of sans-serif and serif fonts to achieve a professional insurance aesthetic. The design is modern, featuring blue and yellow-gold tones along with a wave graphic, effectively embodying their core message: Bringing you the peace of mind you deserve.

We completely redesigned the client’s business card, letterhead, envelope, and article design, making sure each item followed the updated branding established by their new logo and typography. The business card was designed to be both attractive and practical, reflecting the brand’s modern and professional look. The letterhead and envelope were updated to match this new branding, using the same design elements and colour scheme to ensure consistency. We also redesigned the article layout to fit the new visual identity, creating a cohesive and polished appearance across all of their business materials.

Edgewater Financial Group’s pitch deck presentation was redesigned with a focus on clean white space, simplicity, and thoughtful use of brand colours and typography. Key market insights and company messaging are laid out with clarity, making it easy to digest during boardroom discussions or one-on-one meetings. The deck now has visual consistency across platforms, from in-office screens to tablets, maintaining impact regardless of how it’s viewed. The final product is not only visually engaging but also elevates Edgewater’s credibility and communication in the financial industry.