Vintners’ Select Employee Benefits

The client, Vintners Select Employee Benefits, needed a logo that visually represents their brand, which provides employee benefits for wineries across Ontario. The goal was to incorporate imagery that subtly reflects grapevines, paired with a clean, professional sans-serif font. While the initial colour palette featured a brighter yellow and blue, it was later refined to a richer gold and deeper blue to better communicate the brand’s message and tone.

Vintners Select Benefits was set to launch at the Ontario Craft Winery Association’s annual conference. To support their presence at the trade show, we designed collateral materials including a one-pager and a full-length vertical banner. These pieces used the updated brand colours from the new logo and featured a sleek, modern layout with minimal content and complementary imagery to convey the message and reflect the brand’s visual identity.